Meet Our Team

Muhmood Zubair Choudhury

Account Director, Research

With a decade of experience, he specializes in uncovering marketing insights and data-driven strategies. He had the opportunity of working with clients across diverse industries spanning FMCG, tobacco, beverage & media and empowering businesses to make informed decisions and achieve growth through impactful research.

Having worked in marketing research, media measurement, household panel and retail measurement industries he is efficient in overseeing client relationships, successfully executing research projects and driving business growth.

Clients worked with: Unilever, Coca-Cola, JTI, BAT Bangladesh, Nestlé, Arla, Fonterra, L’Oréal, Perfetti Van Melle, GSK, Reckitt, Lipton T&I, Lion Corp. Japan, Marico, Godrej, Dabur, Hemas, RSPL, Meghna, Robi, Ispahani, Abdul Monem, SMC, ACI, Olympic and Sesame Workshop.

Puja Bala

Account Director, Research

Sheum Ahmed Chowdhury

Account Lead Manager, Research

With nearly 5 years of experience Sheum's expertise is focused on quantitative research. He has worked across FMCG & Beverage. He is proficient in utilizing …... to extract meaningful information.

Key Client worked with: Unilever, Coca Cola, Marico, Reckitt

Expertise:-

+Data cleaning and analysis
+Data visualization (PowerPoint, Power BI)
+Report writing and creating dashboards

+data driven storytelling, making recommendations and presenting findings to management
+Support the development of analysis and commercial proposals in readiness for client meetings
+Contingency Management

Sahrat Quadir Qurashi

Senior Research Manager

With 3+ years of experience in different Industries, she has been working in marketing research and showcased competency in handling clients and projects alike. Among many, her focus is on FMCG industry while being an executive researcher in projects. She has done her Undergrad in Economics and Masters in Development Studies and have work experience in VSO in development project. She also worked in Scholastica as a Faculty in her service tenure.

Key Clientele worked with: Nestlé, Unilever Bangladesh Limited, Reckitt, Akij Food & Beverages Ltd, Japan Tobacco International.

Expertise in: Data Analysis, Mentoring

Sheikh Anonno Rehman

Senior Research Manager

With 5+ years of experience in market research, project management, and client service, Anonno has worked across fintech, FMCG, and telecom industries. His expertise lies in brand communication, campaign analytics, and data-driven insights that support strategic decision-making. He has successfully managed key accounts such as bKash, Unilever, Emami, Robi, among others.

Key Clientele worked with: bKash, Unilever Bangladesh Limited, Emami, Robi Axiata, Nestlé, Abul Khair Group etc.

Expertise:

•    Market research & consumer insights.

•    Retails Measurement Services.

•    Brand communication & campaign analytics.

•    Data visualization (PowerPoint, Excel automation).

•    Project execution & client servicing.

•    Reporting & performance tracking.

Md. Kamrul Islam

Senior Research Manager

Kamrul Islam Sakib

Senior Research Manager

Labonno Matin

Research Manager

With 3+ years of experience in market research, she has demonstrated strong expertise in managing clients and projects with precision and efficiency. Her core focus has been on the FMCG industry, where she has successfully delivered data-driven insights that support strategic business decisions.  

Labonno's notable clientele includes:

FMCG: Perfetti Van Melle Bangladesh | Marico Bangladesh | Arla Bangladesh | ACI | Abul Khair Group | Godrej Bangladesh | Hygienic Research Institute | CavinKare 

Paint: Berger Bangladesh

Others: Prime Bank

Expertise in:

Comprehensive Market Reporting – Delivering in-depth market analysis and strategic insights to drive data-backed decisions.

Ad-hoc Reporting & Custom Research – Designing tailored insights that align with specific client objectives and industry needs.

Advanced Data Visualization & Dashboards – Creating clear, impactful presentations and dashboards using PowerPoint and other visualization tools.

Actionable Insights & Market Trends – Identifying key market trends, competitive movements, and growth opportunities to inform business strategies.

Strategic Storytelling & Data Interpretation – Transforming complex data into compelling narratives and recommendations for top management.

Project & Client Management – Leading projects efficiently while ensuring client-centric solutions that maximize business value.

Her ability to blend analytical expertise with client-centric solutions makes her a valuable asset in the field of retail measurement and market research.

Akhlak Hossain

Research Manager

With 2 years of diverse experience spanning multiple industries, he has developed a strong foundation in brand management, product development, product design, and market research. His expertise extends across various facets of marketing, enabling him to craft impactful strategies that drive business growth.

He holds both an undergraduate and a master’s degree in Marketing from Jahangirnagar University, equipping him with a deep understanding of consumer behavior, market trends, and strategic brand positioning. Over the course of his career, he has worked with renowned organizations such as ACI Agribusiness (App Monitoring, IDSS Project) and MGI (Fresh, FMCG), where he played a key role in brand management, product strategy, and market expansion initiatives. Additionally, he briefly contributed to Spellbound Communications Ltd as a Graphic Designer, further honing his creative and visual communication skills.

His core competencies include:

Data Visualization: 

Proficient in PowerPoint and Power BI, transforming complex data into visually engaging and insightful presentations.

Product Concept Testing: Conducting in-depth market research and analysis to assess the viability and consumer acceptance of new product ideas.

*Promotional Strategies: *Developing innovative promotional campaigns tailored to enhance brand visibility.

Graphic Design Expertise: Skilled in creating compelling visual content that effectively communicates brand narratives and marketing messages.

Key Clientele worked with: SMC, Unilever Bangladesh Limited (Media Audit), CO RO (Denmark)

Md. Shujon Mahmud

Associate Research Manager

Md. Daud Haider Bin Rakib

Research Assistant

Sabrina Binte Shahid

Senior Account Manager, Research

With 15+ years’ experience working with different multinational companies like Nielsen Bangladesh, Robi and Bata Shoe organization. Has completed MBA and BBA with majors in Marketing and Business policy and strategy. She has extensive market base research experience in both qualitative and quantitative field. She has successfully handled diversified set of organizations in TELECOM, FMCG etc. industry.

Key Clientele worked with: Robi, Grameen Phone, BBC World Service, SEDF, Marico, Unilever, Nestle, Berger and HSBC.

Expertise in: Handling Net Promoter Score, Retail effective Index, Brand tracking, usage and attitude, market segmentation, customer/employee satisfaction, TVC effectiveness index and story board testing, advertisement efficacy measurement and new product launch (product test, pack test, concept test). Has moderated 100+ FGDs/MGDs and conducted numerous IDIs of key personnels.

Asif Adnan

Senior Account Manager, Research

Rezaur Rahaman

Senior Account Manager, Research

Dedicated and results-oriented market researcher with a passion for understanding consumer behavior and industry trends. With 10+ years of experience as market Researcher, he has honed his skills in data analysis, strategic thinking, and market intelligence, allowing to provide valuable insights to drive informed business decisions for our clients. He has been actively involved in providing his services to a diverse range of industries, including the tobacco, FMCG, beverage, telecommunications, and paint sectors. In the past, he held a position as a quantitative researcher at Kantar.

Key Clientele worked with: Tobacco: BAT Bangladesh, JTI Bangladesh Telecom: Robi and Banglalink

FMCG: Meghna, Perfetti Van Melle, Arla Foods Bangladesh Ltd, Nestlé Beverages: Coca-Cola Paint: Berger.

Expertise in: Proficiency in Brand Health Tracking Model (MDS/MDF model/Brand Funnel), Product test, Concept testing, Net Promoter Score (NPS) and Relative Effectiveness Index (REI) model.

Md. Akib Bin Rashid

Research Manager

Sayed Mohammed Golam Sohrab

Senior Manager, Project Management

Md. Shamsirul Islam

Analytics Executive Director

M.Sc in computer Science from University of Dhaka and B.Sc. (Hons) in Applied Physics and Electronics, University of Dhaka. Started working in IT sector. Formerly worked at ORG-MARG Quest, New Zealand Milk Bangladesh Limited, The Nielsen Company Bangladesh Limited, UNHCR. 7+ years of experience in IT sector and 25+ years of experience in retail research. Launched various local and Global initiatives in Nielsen.

Mobasher Rahman

Analytics Director, Data Science

With over a decade of experience, Mobasher is a versatile professional with a 360-degree exposure to multiple industries and roles. He began his career as a Software Engineer, designing software and writing code, before transitioning to market research at Nielsen Retail Research and Kantar Millward Brown Consumer Panel. He then worked as a Strategic Insight Specialist in the Marketing Department at Japan Tobacco International (Bangladesh).

Mobasher holds a degree in Computer Engineering and an MBA in Marketing, both from North South University, and has over 40+ online licenses and certificates. His vast domain knowledge in market research and his engineering background, certifications have equipped him with a unique set of skills and expertise, which he brings to his role. His key strengths include applying his domain knowledge and engineering skills into generating algorithms and automation for operational excellence along with data analysis, consumer insights & market trends.

Md. Ismile Hossain

Analytics Director, Product Development

Md Shahid Ullah

Senior Manager, Analysis

Shahid has 20+ years of experience in the research Industries.

Expertise in  Field data collection, Data Analysis, Develop data collection tools, Quality control and Report generation in Retail Measurement Service.

Formerly worked at ORG-MARG Quest , The Nielsen Company Bangladesh  Limited.

Key Clientele worked with : Bat,Berger, Coca-Cola, PepsiCo ,Unilever, Nestlé, Marico P&G and Perfetti Van Melle

Md. Nazrul Islam Bhuiya

Assistant Manager, Analysis

Mst. Nasrin Akter Nazu

Assistant Manager, Analysis

Kashpia Nowrin

Senior Executive, Analysis

Reshma Akter

Senior Executive, Analysis

Rafia Iqbal Mithila

Senior Executive, Analysis

Md. Shamsul Hoque

Analytics Director

Puzarey Chakraborty

Manager, Analysis

Puzarey has 8+years of experience in working at the research and consulting industry. Key expertise lies in Statistical Data Analysis, Develop Data collection tools, Support Data collection activities, Quality Controlling in both consumer insights and Retail Measurement analysis.

Previously worked at Nielsen Bangladesh, a multinational research from Bangladesh.

She worked with multiple local and global private and development sector clients like World Bank, Global Bank, TELCO, Garments (RMG) Unilever, Nestle, Square, Social Marketing Company (SMC),British American Tobacco(BAT), Japan Tobacco International(JTI ),Philip Morris International (PMI),COCA-COLA,PEPSI, BKASH, BRAC, etc

Rina Nasrin

Assistant Manager, Analysis

Md. Abu Helal

Director, Data Acquisition

With over 24 years experience in the market research and social research

field operations, having worked for renowned organizations such as SIRIUS,ORG-Quest,MRC-Mode,HDRC,BRAC-RED,. His academic foundation is built upon a comprehensive education, holding both a BA (Hones) and an MA degree from Dhaka University.

Mohammad Shajahan Miah

Senior Manager, Data Acquisition

Md.Mofizur Rahman

Manager, Data Acquisition

Md. Alamgir Hossain

Assistant Manager, Data Acquisition

Md Yasin Hossain

Assistant Manager, Data Acquisition

Md. Taizul Islam

Assistant Manager, Data Acquisition

Md. Moinul Haque

Assistant Manager, Data Acquisition

S. M Azad Hossain

Senior Executive, Data Acquisition

Md. Akkasur Rahaman

Senior Executive, Data Acquisition

Ershad Alam

Executive, Data Acquisition

Md. Maruf Billah

Executive, Data Acquisition

Md. Uzzal Sarker

Executive, Data Acquisition

Md. Faruk Hossain

Executive, Data Acquisition

Md. Emran Hossan

Executive, Data Acquisition

Md. Abu Musa

Junior Executive, Data Acquisition

Ahsan Kabir

Senior Executive, Training

Saiful Islam Khondakar

Junior Executive, Quality Control

Abdul Matin

Senior Manager, HR & Admin

Experienced and dedicated Human Resources professional with over 24 years of progressive responsibility in HR and Administrative leadership. Began career at ORG-MARG Quest in 1999, continuing through its acquisition and transformation into global research giant Nielsen Company, serving as Human Resource Manager until 2019. Currently serving as Head of HR & Admin at Luminaries Research since January 2020. Skilled in strategic HR planning, employee relations, talent acquisition, compensation & benefits, performance management system, and administrative operations. Proven ability to manage change, support organizational growth, and foster a positive workplace culture across both multinational and local organizations.

Md Imrul Islam

Senior Executive, HR & Admin

Experienced HR professional with 4+ years of administrator experience. Demonstrated skills in managing records, responding to employee questions and providing operational support. Passionate about database management and working with new hires to ensure effective onboarding. Provide IT supports to end user for their PC, Laptops, Wi-Fi devices, Scanners, Printers, Photocopier & other IT assets. Assemble of desktop computer and installation of OS, initiate backup and recovery. Troubleshoot of any IT asset PC hardware. Excellent in communication and team working skills with ability to drive through challenges.

Also 3.5 years worked with icddr,b as a Field Research Assistant.

Md. Rokun Uddin Bhuiyan

Lead Manager, Accounts