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Research Objectives

• To understand FMCG Universe.

• Type of stores across Regions.

• Providing client a updated list of stores in major markets.

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Methodology

• Dividing areas/regions into blocks and 100% enumeration using CAPI

• Collecting Pictures and GPS coordinators along with other variables

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Output & Impact

• Detailed Store Profile of top 41 Urban Towns that contribute more than 60% of Urban Population.

• Location & address of the store

• Geo Location & Image of the Store

• Avg Monthly Turnover of the Store.

• Stocking Profile

• Availability of cooler/refrigerator

SYNDICATED FMCG RETAIL CENSUS

In order to understand the retail universe post COVID impact, Luminaries rolled out Sample based a retail establishment survey who stock FMCG Tobacco & Beverage product. Out of that top 41 urban towns has been enumerated 100% with complete store profile, so that it helps the manufacturers to build their distribution strategy.