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Research Objectives

• Country of Preference

• Company of Preference

• Drivers of Preference

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Methodology

• 5200 consumer, 1328 non-consumers, 300 trade partners, and 420 Corporate and community members were interviewed though face to face interview.

• Coverage: National

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Output & Impact

• Client were able to measure the improvement in terms of Country of Preference and Company of Preference.

CORPORATE EQUITY BRANDING

One of the international tobacco client in Bangladesh wanted to measure corporate equity of their own and competition.