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Research Objectives

• Tobacco Overall Penetration

• Tobacco Penetration by Category

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Methodology

• 6500 Male and 3200 Female through Random Selection

• Quota: Age, SEC, Urbanity, and Division 

• Coverage: National

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Output

• Client were able to identify the target groups

• The findings is the benchmark for other study design

TOBACCO INCIDENCE RESEARCH

One of the international tobacco and leading cigarette sellers in Bangladesh conducts yearly incidence study to measure the incidence rate and category switching. Luminaries has been the research partner since 2018.