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Research Objectives

• Consumption

• Brand Dynamics

• Purchase Dynamics

• Price Dynamics

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Methodology

• 8000 Male smokers through Random Selection

• Quota: Age, SEC, Urbanity, and Division

• Coverage: National

TOBACCO BRAND STUDY

One of the international tobacco and leading cigarette sellers in Bangladesh wanted to track the Brand Dynamics and Price sensitivity among smokers. This study was conducted twice a year.