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Research Objectives

• Monitor the visibility & Measure the Purity of the Merchandise Material & Availability of Brands

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Methodology

• Random visit in 360 stores in the given area list where they have distributed their merchandizing Material to keep the product.

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Output

• Report on visibility, Placement & Purity of the box

• Availability of their brands and key competition brands

VISIBILITY & PURITY STUDY

A global leader in Sugar Confectionary wanted to do a visibility study to monitor their Merchandise Material Visibility & Purity along with availability of key brands in their priority markets.