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Research Objectives

• Monitor the visibility share

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Methodology

• Client provided the store list where they directly reach. Luminaries cover 6000 stores every month which rotate over 3 months interval.

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Output

• Real time report on visibility share, SKU availability, planogram, charging status, and purity of cooler.

• Helps to monitor the merchandising KPI on periodic basis

VISIBILITY STUDY

A global leader in beverage category wanted to launch a visibility study to monitor the sales effectiveness of their brand. They wanted a real time reporting with access to regional head to top management.