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Research Objectives

• To understand volumetric and distribution measures

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Methodology

• Luminaries set a retail panel of 12,600 by covering 90% of the thana. Enumerator make multiple visits in a month to record purchase data and do a physical assessment of product inventories at the store.

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Output

• Monthly Report on Market Share

• Weekly Report on Price Track

TOBACCO RETAIL MEASUREMENT

A global Tobacco client wanted to track the market share of factory made cigarette. Luminaries formed a nationwide retail audit panel to measure market dynamics like market size, market share, product distribution, and price tracking.